Escapade | A Parisian Love Affair by La Maison Pierre Frey

La Maison Pierre Frey is a family firm that continues to straddle past and present with chic Parisian flair. From the historic document fabrics of Branquenié to its contemporary prints and weaves, the house combines its love for French heritage with an innovative modern vision. And it’s their willingness to think out of the box that led them to a stunning creative collaboration with director Martial Schmeltz – a film to discover, through an evening of evocative romance, the recently renovated Hotel Costes and two other special Parisian haunts swathed in the luxury of Pierre Frey. This small and sexy artistic jewel speaks volumes about the power of our surroundings, the sensuous allure of the City of Lights and the mysteries of passion. In case you missed its debut yesterday on NOWNESS, I am thrilled to share with you ESCAPADE – enjoy!

Chosen by designer Jacques Garcia for the Hotel Costes, Laura Gonzalez for La Belle Epoque and Dimore Studio for Caffé Burlot, Pierre Frey fabrics and wallpaper were instrumental in the creation of these luxurious spaces. The beautiful products featured in the film, in order of appearance, are the tropical print wallpaper Bananier from the Boussac collection.

la maison pierre frey

 The elegant jacquard Olbia from Fadini Borghi

la maison pierre frey

The intricately embroidered Iko

La Maison Pierre Frey

The fabulous silk and linen faux bois moiré jacquard, Fabio, from Fadini Borghi

la maison pierre frey

The classic printed cotton/linen Beaumesnil from Braquenié

la maison pierre frey

And the new 60’s inspired Pasadena jacquard by Boussac.

la maison pierre frey

And just to prove it’s all in the family, the toddler in the film is Vasco Frey, the adorable child of Vincent Frey and wife Bianca Lee Vasquez while the stylish apartment featured is that of brother Pierre and new wife. Third brother Matthieu lives and works for the company in Asia. But all three plus father Patrick share a passion for fabrics, family and of course Paris.


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10 Responses to Escapade | A Parisian Love Affair by La Maison Pierre Frey

  1. Kim Huebner says:

    Beautifully written, Stacey! Your posts are a treat to read – especially this one. Thank you!
    Kim

  2. Beautifully done; inventive marketing!! Parisian beauty. ox

  3. I admire those that can think outside the box; they set the bar high for others to reach to. What a magical video and you said it best when you wrote that it speaks volumes about the power of our surroundings. Another well written and fun post Stacey.

    Happy weekend!

  4. Franki says:

    Frey fabric fantasies have intrigued me forever. franki

  5. Such a lovely hit of Parisian glamor, sexiness, and sweetness. And I could get lost in those wallpapers. Have a lovely weekend!

  6. We viewed this incredibly romantic video over lunch yesterday – love the interiors and how Pierre Frey can make traditional patterns seem so modern on film. Have a great weekend, Q!
    xxoo
    C + C

  7. Karena says:

    Pierre Frey, so iconic, his family, all involved. This clip is a delight, mysterious romantic!

    Thank you Stacey!

    Xoxo
    Karena
    2013 Artist Series

  8. I loved the escape on this grey Monday afternoon…and the tropical print. I have to remember that one…

  9. vicki says:

    Loved this Stacey… a clever way to promote the fabrics… and oh so romantically French… xv

  10. you know we LOVE pierre frey and we were especially thrilled to see them make such a bold marketing move. romantic, french, passionate, witty…
    xx Suysel & Anne

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