When you think of Belgium, french fries, beer, chocolate and Brussel sprouts may come to mind, their famous decor style, or their international position as capital of the European Union and home to NATO. Or perhaps you think of them as the center of the world’s diamond trade, or home to the prestigious Royal Academy of Fine Arts, famous artists such as Rene Magritte and fashion icons such as Dries van Noten. But what you may not know is that Belgium is also home to the oldest fine leather goods house in the world. Founded in 1829, a year before Belgium declared their independence from the Netherlands and became a nation, the House of Delvaux quickly became known for their quality, craftsmanship and innovation, which continues to this day. When at Barney’s last week, the exclusive Delvaux distributor in the United States, I was transfixed by this incredibly creative short film playing by the elevator.
By award-winning Belgian filmmaker Jaco Van Dormael, it takes you on a journey across Belgium with Delvaux’s Miniatures Belgitude, a collection of seven miniature versions of their signature Brillant bag, “each named after a Belgian city and representing a particular aspect of Belgian quirkiness and attitude – what we call Belgitude.” Why can’t all advertising be so beautiful and clever!! Bravo Delvaux – c’est magnifique!