Veranda Magic Makers Awards

In a world that is all too often focussed on expedience and mass market appeal, it is refreshing to read a piece celebrating excellence in artistry, originality and design. This month’s Veranda does just that with it’s first annual Magic Makers awards, recognizing “people and firms whose masterful approaches to craft and deep devotion to beauty cast an indelible spell.”

Veranda Magic Makersphoto: Emmet Bright and Alessandro de Criginis

I was pleased to see Milanese architects Laura Sartori Rimini and Roberto Peregalli of Studio Peregalli included. Both protégés of the brilliant Renzo Mongiardino, their work is peerless in its ability to recreate history for living today.

Veranda Magic Makersphoto: Roberto Peregalli

To them, “craft is king.” And it shows – as Rimini is quoted in the piece, “You can immediately feel the difference between something that’s industrial and something that’s handmade. We want our spaces to have a soul.” And they do.

Veranda Magic Makers As I wrote in  my review of their book “The Invention of the Past” last year, “Whether building from scratch or executing sensitive renovations, they are reinventing the past to look as if it was always there, imbuing the architecture and decoration with a living sense of unity, but one that is not an imitation of the past but rather a reinvention. They describe it as “buttato li” – something that looks totally casual but was actually very carefully planned. Bowles calls them alchemists and the jacket blurb refers to them as “masters of illusion” – I like to think of them as artists of a new reality – one in which life is inseparable from its surroundings.” They are indeed Magic Makers.

Veranda Magic Makersphoto by Jemal Countess/WireImage

Cartier is a long standing luxury brand that has “perfected the art of doing things well.” From the niece of Napoleon to Wallis Simpson to Rachel Weisz, who led the spectacular Red Bow unveiling to kick off the holiday season at the New York store above, Cartier’s appeal has stood the test of time with those in the know.

And how appropriate that Veranda chose man of the moment, Miles Redd. With his fabulous first book about to hit the shelves (which we will look at later this week) and projects endlessly exuding his signature cozy glamour, he is a designer with serious wow power.

“I’m not an academic … I’ve been exposed to everything and that educates you, but in the end it’s instinctual to me. I only care about how it looks.” He may say that, but he has an arsenal of intellectual and visual inspiration that he references in his work. It may feel just instinctual to him but wait until we take a look at his book and you’ll see what I mean.

In the meantime, you can enjoy the magic he made in his sitting room above where he’s created his signature theatrical tension – “something slick next to something crumbling, something organic next to something geometric, something Baroque next to something modern.”

And be sure to take a look at the other three Magic Makers profiled in the upcoming   November/December Veranda, along with beautiful inspiration for the holidays.

8 thoughts on “Veranda Magic Makers Awards

  1. On target, Mary…… usual for you. The Cartier piece is one of the most brilliant advertising vehicles I have ever had the pleasure of viewing. Each time it would race across my screen…..I was mesmerized. I am glad to now have my own copy to see whenever the mood hits!

    Many thanks for all this….and I look forward to seeing the Redd book….WOW!

  2. Gorgeous. I love the idea of spaces with soul. So nice to know there are still artisans in the world making a case for craft and handmade. Nothing industrial can replace handcrafted beauty, I think. Happy Monday.

  3. Having met Miles in person, we can vouch that he’s as charming as he is talented! We love that Veranda is paying homage to craftspeople like these. Happy Monday, Q!
    C + C

  4. Beautiful posts! I especially love the Cartier’s splendid holiday exterieur design, and the Cartier film has been my favorite fashion short film since it launched. It is a fantastical, spellbinding work of art two years in the making. Remarkable.

  5. Magic makers indeed. I love the unique architecture and design of Rimini and Peregalli and the amazing talent that is Miles Redd…can’t wait to add his new book to my ever growing collection of design books!

  6. How wonderful that Veranda is recognizing those who create with a soul! You can always tell the difference in a piece that is crafted vs mass manufactured.

    That is truly making magic.
    ~ Elizabeth

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