I just love this story – a case of creativity joining forces with technology to catapult a small Brooklyn quartet, Atomic Tom, to stardom. The week before last (actually Friday the 15th) this video was posted on YouTube and by Sunday had already received over a million hits. The premise for the video was that the band’s instruments had been stolen and they were forced to improvise using their iPhones. The truth is that their instruments are safe and sound. This is not the first YouTube video Atomic Tom had made but the invented back story and filming of this particular video caused it to garner unprecedented attention to such an extent that “Take Me Out” has since made it to the Top 100 iTunes single chart. And the most amazing aspect of the story is that the entire video was played, shot and edited, live, in one take – all on iPhones. Go Apple!