Feel Free to Compose: Axor Bouroullec

Ronan and Erwan Bouroullec are not your average designers. In Anniina Koivu’s monograph on the French design team, she compares them to butterflies, possessing an expressive freedom that is hard to pin down. With a philosophy of “objects must be flexible in their application,” they create functional art that is dependent on the end user. Yet far from being random, their designs have an anthropomorphic origin whose repetitive geometry feels somehow comfortable and familiar in its final form.

Ronan & Erwan Bouroullec Textile Field at the V&ALast year when I attended the London Design Festival with BlogTour, I had the privilege of experiencing their “Textile Field,” a collaboration with Kvadrat, at the V&A. When you learn that the  Bouroullecs were influenced by French novelist Georges Perec, who believed in the power of puzzles, works like these take on an entirely new meaning, revealing themselves as a series of single elements.

Bouroullec Brothers Algue element

But unlike regular puzzles, in many of the Bouroullec’s designs, the parts are identical, freeing the user from the need to follow a particular configuration. Take for example their Algue for Vitra. It’s versatility is impressive. Starting as a single plant-like element, it can be combined in an infinite variety of patterns to form a design or decorative element, such as the screen in the Axor showroom.

Bouroullec Brothers Algue for VitraIt is this “desire to escape predefined rules” that is one of the guiding precepts behind their new bathroom collection for Axor. With more than 40 products, the consumer has the freedom to arrange the pieces as suits their particular aesthetic and lifestyle. What a liberating concept!

Ronan Bouroullec at the Axor Showroom in New York CityI recently attended an event at the beautiful Axor showroom in New York where Ronan Bouroullec was on hand to introduce the collection.

Axor Bouroullec Feel Free to CompostWith a soft flowing design, the elements work effortlessly together. And amazingly, whatever the arrangement, the result seems how it was meant to be. The Axor Bouroullec collection subtitle “Feel Free to Compose” says it all.

Axor Bouroullec bathroom collection with the brandWith a plethora of design configurations, there is a combination for every need. Looking for a scenario perhaps for children? Put the handles on the front of the basin so they can reach. And perhaps it should be a single easy-to-operate lever rather than separate hot and cold faucets. Shelves are an integral part of the collection. Whether for storage or display, in some configurations, they even become the water source like below.

Axor Bouroullec new bathroom collectionThe possibilities of this innovative system are endless for both residential and contract applications.

Flexible shower design with Ronan and Erwan Bouroullec collection for AxorFrom sinks, shelves, faucets to tubs and showers, the collection can be tailored to functional, aesthetic or space requirements with many creative possibilities.

Feel Free to Compose Bouroullec bathroom collection for Axor

In empowering the consumer with so many options, the Bouroullecs let the products adapt to the users needs, yet again reflecting the desire for personalized design conscious spaces.


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8 Responses to Feel Free to Compose: Axor Bouroullec

  1. These sinks, tubs and showers are extremely unique, what creativity!

  2. Elle says:

    This is such an innovative idea, especially wonderful for tight spaces. Thank you!

  3. Franki Parde says:

    I’t “not your grandmother’s bathroom anymore!” franki

  4. Mary Jo says:

    I love all the different configurations and actually sat here and tried to decide which would be best for my kitchen. Love their stuff!

    xo Mary Jo

  5. designchic says:

    Total works of art…visualizing the sinks in different configurations!!

  6. Tonia says:

    I love the sink/shelf idea, especially the tub version. It’s a very sophisticated way of keeping your soaps, etc and not using those wire baskets and whatnot. I’ve never like that. Very nice.

  7. Laurie says:

    I saw this collection at ICFF and flipped. I love when a design is soooo functional and beautiful at the same time.

  8. I love the tiered design. How nice to have your soap on its own shelf that matches the design. So clean and chic.

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