Creative Collaboration: Legos in London

My love for legos is no secret. I have written about them before here and people who know me understand my mild obsession admiration for this incredibly clever and creative product. Did you know that since their introduction in 1949, legos have become the most popular toy in history? Clearly I am not alone, for it seems lately the fervor for legos has spread more widely throughout the artistic community, culminating with this current ambitious creation, the “LEGO Greenhouse”. A large scale installation in Convent Garden, this is the first fully functioning greenhouse built entirely from LEGO bricks.

LEGO UK commissioned designer, Sebastian Bergne, to create a lego installation as part of the London Design Festival 2011. Drawing on  Covent Garden’s origins as a fruit and vegetable market, Bergne ties his creation into the history of the site as well as Covent Garden’s long standing reputation for serving up great culture and design.

A true collaborative effort, Bergne worked closely with the lego team, specifically Duncan Titmarsh, the UK’s only LEGO Certified Professional, who built and installed the structure. The plants and vegetables were supplied by Indoor Garden Design and lighting by LED Tape.

By day it looks like a regular greenhouse, but night is when the magic happens and the structure becomes a glowing box – rather in the tradition of Pei’s Louvre addition or Apple’s NYC store I think. And it is in keeping with Bergne’s other work that has a transformative nature.

“It’s been a pleasure to be involved with this project for LEGO UK and Covent Garden. What instinctively appealed to me, was that I would finally have the chance to live out a childhood dream and build something huge and usable out of LEGO bricks.”

I know how he feels!! I can’t wait to see this very special structure in person as I head to the London Design Festival later today!! Be sure to follow along here and on twitter as we bring you a daily dose of inspiration from this amazing design destination.

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26 Responses to Creative Collaboration: Legos in London

  1. With a five year old boy in our house, Legos are a huge hit here, too!

    Adore the Lego greenhouse!


  2. pve says:

    One of my sons loved lego’s and I know that his career will be based on building blocks….he is studying mechanical engineering. He has always been fascinated with structures and how things work. I would love that green house.

  3. WOW!! I must show this to my son, who is now 15 but was a serious lego fanatic and had actually entered and won a few local contests! Oh how those legos kept him so busy for hours on end. I wouldn’t have the patience, but think they are a pretty neat concept and so deserve the title of being the most popular toy, no surprise there!

  4. It’s a amazing what can be done with legos nowdays they certainly aren’t the legos of my youth! Now you can build something useful to, very cool greenhouse.

    Stacey, Stacy Kunstel has your picture on her blog you’re very attractive and should show yourself more often!

  5. Jessica says:

    This is fantastic! I must show my 10 yo who loves all things Legos and loves the garden! Have a wonderful and safe trip!

  6. so cool! I’m so psyched you found this and wrote about it. Cant wait to share with my “boys” (that means husband too). Have a wonderful and safe trip! Bring me something from across the pond :)

  7. allison says:

    My legos were the toy I saved from my childhood. I adore legos (and London!)…Very cool post!

  8. Yes, my son is a huge lego kid….still is…at fourteen (secretly in his room). He loved the lego statues at Legoland at Disney. Have a wonderful time in London. We will be passing through London for 6 hours in a couple of weeks on our way to Ireland! I hate to admit it…but I booked a hop on hop off bus tour for us. Stacey, do you know of any outdoor/indoor markets in London?

  9. How amazing! My cousin’s boys would adore this, will send link. I was never a lego girl for some reason. Don’t think I had them growing up. My husband loves them. The coolest thing I saw in Covent Garden when I was there in May was Laduree. Was thrilled to find it there and carried home a few bags :)

  10. Libby says:

    Did you know the National Building Museum in Wash. D. C. has had a hugely successful Lego exhibition for over a year?
    It is fabulous! All ages love it…and closer to home!

  11. Oh! Have a fantastic time in London! Can’t wait to see your perspective on one of my favorite cities. We were there last fall and loved every minute. And the Legos! Wow. Isn’t it amazing how some toys can always re-awaken your sense of child-like wonder. This is such a cool installation!

  12. Bruce Barone says:

    The CEO was recently profiled on the NECN show “The Boss.”

  13. That’s incredible!!! Have an amazing time in London and can’t wait to hear all about it!

  14. Clear legos? Oh no, I didn’t need to hear this. I need some.
    This is a fabulous concept, and as always, legos trumps i tall.
    Thank you for sharing, q.

  15. Hamptontoes says:

    That is fascinating! How clever. Which I could see it in person. Hmmm.

  16. That is fantastic! Love it! xx

  17. so imaginative and fun–have a fantastic time-can’t wait to follow your trip!

  18. so imaginative and fun-can’t wait to follow your trip!

  19. Absolutely fantastic! We had tons of Legos in our house–always so much fun. The structure does remind me of Pei’s Louvre addition at night.

  20. will i see you there?! will be there next week too, you doing the battersea antique market too. would love to cross paths

  21. designchic says:

    This is unbelievable – what amazing creativity!! Hope you’re having a wonderful time in London and safe travels!!

  22. mary jo says:

    Love the clear leggo house and the concept of building adult-ish things with them. So clever! Hope you’re heading into a wonderful weekend!

    xo Mary Jo

  23. pretty pink tulips says:

    Well, I think you know our family’s love for Legos. Well, my sons’ love, that is. Between the Eiffel Tower, Star Wars and Hogwarts….they are creating and learning one piece at a time. And, I must say….it’s one “toy” I don’t mind spending the money on.

    Hope you’re having a grand time in London!!!
    xoxo Elizabeth

  24. The lego greenhouse is amazing. I’d love to see it at night! Can’t wait to see your updates. ebh

  25. Oh my goodness—I had no idea, actually! I have always adored Lego, and growing up, was often a favorite thing to do in my free time. I dreamed, created and imagined… thanks for sharing this!

  26. This LEGO Greenhouse is so cool! We love it. It looks like a great week in London. Have fun! ; )

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