Renowned for his layered and opulent interiors, celebrated designer Alidad relies on his love of pattern, color and deep knowledge of history and art to create spaces with intricate bespoke detail and timeless appeal. And yet this was not always his career path. After a halcyon childhood in Iran, his family relocated to London where he first studied statistics and computer science. He then followed his passion and enrolled in a course at Sotheby’s, staying on to become the youngest ever director of the auction house’s Islamic Art department. After eight years he realized his talents and interest lay more in the realm of interior design and in 1985 founded his eponymous firm with his own apartment as his first project.…
